Brand architecture, physical product development, and multi-channel operations spanning wall art, graphic apparel and home decor, processing over 17,000 total orders.
In-house brands · five identities, one operationFig. 01
Building a resilient D2C ecosystem requires aligning visual storytelling with high-quality physical fulfillment. Spanning moody dark oil paintings, abstract minimalist prints, woodcut apparel, literary candles, and curated wall art, this collection represents five active storefronts designed and operated in-house.
DarkenedBrush is the flagship, and the only one of the five with its own storefront on its own domain: a Shopify build at darkenedbrush.com, running alongside its marketplace shop. It translates dark academia, Victorian romance, and moody oil paintings into a high-trust digital gallery. The interface balances atmospheric dark aesthetics with streamlined navigation, clear variant selection, and responsive layout performance across all viewports.
SIEKSTUDIO focuses on minimalist, neutral, and dark abstract wall art. The storefront layout is engineered around spatial breathing room and high-resolution gallery wall combinations, allowing buyers to visualize multi-print sets for modern living rooms and bedroom interiors.
Print&Fabrik expands the portfolio into physical apparel, translating classic literature, gothic themes, and vintage woodcut illustrations onto neutral-toned graphic tees. Merchandising focuses on clean sizing guides, detailed print texture close-ups, and story-driven product descriptions.
Combining sensory home decor with physical visual art, Ink&Scent couples eco-friendly soy candles with literary-inspired wall prints. The storefront presentation emphasizes atmospheric photography, fragrance profile breakdowns, and bundled decor offerings.
Designed as a versatile wall art storefront, Pulp&Frame covers popular, easily styled prints ranging from vintage travel posters to modern abstracts. The UX prioritizes rapid catalog browsing and category filtering to help buyers quickly match prints to specific room personalities.
The same storefront on a phone: the dark hero, the trust row and the category copy all reflow without losing the contrast the brand is built on.
DarkenedBrush on a phoneFig. 02
Each storefront uses tailored visual hierarchy, high-contrast lifestyle imagery, and clear product option selectors. Presenting tactile physical goods, from archival matte paper to screen-printed garments and glass candle vessels, requires an uncompromised interface that drives conversion while reflecting the character of each brand.
| Brand | Product focus | Orders | Average rating |
|---|---|---|---|
| DarkenedBrush | Gothic & dark academia wall art | 13,200+ | 5.0 ★1,600+ reviews |
| SIEKSTUDIO | Minimalist & abstract wall art | 3,300+ | 4.9 ★ |
| Print&Fabrik | Vintage woodcut graphic apparel | 360+ | 4.8+ ★ |
| Ink&Scent | Literary soy candles & art prints | 320+ | 4.8+ ★ |
| Pulp&Frame | Curated interior wall art prints | 50+ | 5.0 ★ |
Order counts and ratings are the figures each storefront displays publicly on its own pages. Reviews are verified purchases across direct and marketplace channels.